Mr. Prophet is a consultant and market researcher. Before retiring, his most recent assignment was as Executive Director of MultiMediaCard Association (MMCA), a trade organization establishing an worldwide standard for very small memory cards called, MultiMediaCards.

Prior to his duties with the MMCA, APR&C published market research reports and did consulting assignments regarding: Cable Modems, LAN Adapters, ISDN, PCMCIA Cards, and Desktop Videoconferencing. Market studies included applications, market trends, products, competing technologies, semiconductor suppliers and in-depth analysis of market issues, barriers and risk factors.